Two brothers, one obsession.
Rial Rent was born in 2021 from two brothers' passion for the world of luxury cars. From a shared idea to a European atelier of rental excellence.
From 2021 to today, one single idea.
- 20211
The idea
Two brothers, a shared passion for luxury cars, and one conviction: excellence in Italian car rental needed a different, more personal, more bespoke approach. Rial Rent began here, as a shared idea between brothers.
- 20222
The company is born
Rial Rent is officially founded. We start as a broker, sourcing cars from trusted rental partners and offering them to the end client with our dedicated service. This is the phase where we learn the demand, our clients, and the standards of the industry.
- 20233
The first owned car
We acquire the first Rial-branded car: a Mercedes-AMG A45s. Meanwhile our brokerage activity continues with Lamborghini, Ferrari and other supercars demanded by our most discerning clients.
- Late 20234
SUVs arrive
The fleet grows: the first luxury SUVs enter to serve a clientele asking for versatility, family trips, and weekend escapes to the mountains without giving up style or comfort.
- 20245
Supercars and showroom
We acquire our first owned supercars and open our showroom: a physical space where clients can see, touch, and choose the car before delivery. The brothers' dream takes shape.
- 20256
European network
We build long-standing relationships with brokers and partners abroad. Rial Rent starts operating beyond Italian borders, with deliveries and collaborations across Europe.
Four principles, no exceptions.
Discretion
NDAs available, drivers trained in executive protocol, no branding on the cars. The client stays invisible, always.
Obsessive care
Every car is checked and detailed before each delivery. A Rial car never shows up with a scratch or a partial tank.
The client's time
Replies within 15 minutes, delivery anywhere in Italy within 24 hours. Our greatest luxury is not wasting your time.
Bespoke
No off-the-shelf packages: every itinerary, every car, every detail is designed for the client in front of us.
Want to meet us in person?
The Milan atelier is open by appointment. A coffee, a look at the fleet, the design of your itinerary.
Book a visit