How much does it cost to rent a luxury car in Italy? 2026 price guide

The short answer: where prices start

In Italy, in 2026, luxury car rental starts from around €400 a day for a premium SUV like the Range Rover Sport or Mercedes GLE Coupé, rises to €1,200–€1,500 for a Ferrari Portofino or a Lamborghini Huracán, and exceeds €2,000 a day for more extreme models like the Ferrari SF90, Lamborghini Urus Performante or Rolls-Royce Cullinan.

The final price depends on three main variables: chosen model, rental duration and city/delivery point. With the same car, a 5-day rental can cost up to 25% less per day than a single-day booking.

Price range by category

Luxury SUVs (Range Rover Sport, Bentley Bentayga, Mercedes GLS, Porsche Cayenne): from €400 to €900 per day. The most rational choice for families, trips through the Alps and villa transfers.

Premium GTs and convertibles (Mercedes SL, BMW M8, Porsche 911 Carrera): from €700 to €1,300 per day. Built for long drives between Como, Forte dei Marmi and the French Riviera.

Supercars (Ferrari Portofino, Roma, F8 Spider, Lamborghini Huracán, Porsche 911 GT3): from €1,200 to €2,000 per day. The most requested tier for weddings, anniversaries and events.

Hypercars and flagships (Ferrari SF90, 296 GTS, Lamborghini Urus Performante, Rolls-Royce Cullinan/Phantom): from €2,000 to €4,500 per day. By request, often with a chauffeur included.

What's already included (and what isn't)

A serious luxury rental rate includes: full kasko insurance with a stated deductible, 24/7 roadside assistance, maintenance, initial detailing and 150–200 km per day. Fuel is almost always on the client, as are tolls and parking.

Counted separately: the security deposit (from €5,000 for an SUV to €25,000 for a hypercar, held on a credit card and released at return), extra mileage (€2–€8/km), out-of-town delivery and a dedicated chauffeur (€300–€500/day).

What pushes the price up

Seasonality: between June and September — and during events like Salone del Mobile, the Monza Grand Prix, Mille Miglia and Fashion Week — rates can rise 20–40% and availability drops sharply.

Destination: delivery to Costa Smeralda, Capri or Saint-Tropez carries a car-transporter fee. Same story for the return: renting in Milan and dropping off in Rome means a dedicated drop-off fee.

Driver age and profile: under 27 (or with less than 5 years on the licence) some categories aren't accessible or require an insurance surcharge.

How to get the best price

Booking at least 3–4 weeks in advance during peak months is the simplest way to lock in the best rate. Picking a 3+ day rental almost always triggers a progressive discount.

Picking up and dropping off at the same point avoids drop-off fees. Confirming the actual mileage of your trip in advance lets you buy a discounted mileage package rather than paying overages at full rate.

Finally, an operator that runs the fleet directly (no middlemen) almost always offers clearer and more flexible terms than a third-party platform.

Concrete quote examples

Romantic Milan–Portofino weekend, Ferrari Roma Spyder 3 days: around €4,200 all-in (car, insurance, 600 km, delivery in central Milan).

Wedding on Lake Como, Rolls-Royce Ghost with chauffeur for 1 day: around €2,400, villa delivery, coordinated floral decorations.

A week in Costa Smeralda, Lamborghini Urus 7 days: around €9,800, pickup in Olbia and extended mileage.

In summary

For 2026, plan for €400–€900/day for a premium SUV, €1,200–€2,000 for a mainstream supercar, and over €2,000 for hypercars and flagships. Always add the security deposit, fuel and — if needed — out-of-town delivery. For a real quote on your dates and destination, the fastest way is to message the concierge on WhatsApp: we reply within 2 hours with availability and a final price.